Our Purpose and Values


Our Company Purpose is "Enhancing Lives the CWS Way." Our business enhances very important aspects of people's lives by taking care of where our residents live,  our investors' money, and the work lives of our fellow CWS employees. The "CWS Way" refers to our long-held Company Values, which are defined below.


Honoring Our Word

Do what you say you will do.                                              

  • Employ thoughtful and careful consideration when making a commitment.
  • Take ownership of your commitment.
  • Follow through on promises consistently.

Ethical Dealings are Paramount

Do the right thing all the time, every time.

  • Be open and honest in all situations, especially when it’s difficult to be so.
  • Respect confidentiality and protect privacy.
  • Put other employees, residents, and investors before yourself.
  • Charge fair and appropriate fees to our investors.

A Respect for People

Treat others the way you want to be treated.

  • Use honest, thoughtful, and specific communication.
  • Be responsible for how you are heard.
  • Be transparent and inclusive.
  • Share information timely and consistently.
  • Have empathy — search for the truth and be intentionally slow to understand.

Requirement for Profitability and Sustainability

Bring value to our employees, residents and investors in a company designed for the long term.

  • Promote mindful spending.
  • Be efficient.
  • Be forward thinking.
  • Grow with courage.
  • Be team oriented.

A Demand for Excellence with a Sense of Urgency

Be intentional. Be accurate. Be timely. CARE.

  • Go above and beyond.
  • Get after it.
  • Hold yourself and each other accountable.
  • Inspect what you expect.
  • Communicate what matters most.
  • Delight the customer.