Insights

CWS' blog shares insights and informative articles regarding real estate investing.

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As online marketing platforms become increasingly sophisticated and complex, the strategies used to attract consumers through these online platforms must themselves become more sophisticated and complex. That is why many investors engage outside companies to handle their online property marketing. In highly competitive multifamily markets, a successful advertising campaign could mean the difference between a successful community launch and lackluster results.
 
One of the provisions of the Tax Cuts and Jobs Act that has perhaps received a lot of attention from real estate investors is the legislation that has given rise to the Qualified Opportunity Zone (QOZ) program. QOZs are designated areas under the new tax code in which new investments may receive tax advantages in an effort to spark economic development. Tax deferment is a big part of those advantages, so the new program should be compared with the 1031 exchange.